Full Videos Archives - Product Collective | Organizers of INDUSTRY: The Product Conference https://productcollective.com/category/full-videos/ For people who build, launch and scale world-class software products. Fri, 26 Feb 2021 20:11:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.5 https://productcollective.com/wp-content/uploads/2021/02/p52vNb-a_400x400.jpg Full Videos Archives - Product Collective | Organizers of INDUSTRY: The Product Conference https://productcollective.com/category/full-videos/ 32 32 Powerful Product Positioning https://productcollective.com/powerful-product-positioning/ https://productcollective.com/powerful-product-positioning/#respond Wed, 23 Oct 2019 05:37:00 +0000 https://productcollective.com/?p=16816 April Dunford CEO at Ambient Strategy

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]]> Positioning can make or break a new product, yet it rarely gets the attention it deserves. In this talk, I’m going to outline a product positioning process that will shine a spotlight on your product’s best features. I will also give re-positioning examples and show the impact on the overall business that resulted from that shift in context.

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