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  • Author: Paul McAvinchey

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Design Thinking — Breakthrough Products Through Collaboration Between Tech, Design & Business

Design thinking — what is that? Contrary to thinking about design as a noun, ...

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Prototyping — The Benefits, Techniques and When to Use

Why do product teams need to master rapid prototyping? Leveraging a process in which ...

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Usability Testing — Getting the Right Results (and How it Differs from User Testing)

User experience smackdown: Usability Testing vs. User Testing. Let’s start by making a distinction ...

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Build, User Experience

User Experience — How it Intersects with Product Management

What’s the difference between user interface (UI) design and user experience (UX) design? These ...

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Product Validation — Identifying Customer & Problems Before Looking at Solutions

Rather than creating Product Requirement Documents in a vacuum, modern Product Managers are employing ...

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Brainstorming — Setting Limits or Just Letting it Flow

Rules, rules, rules. It seems counterintuitive that so many rules are required to encourage ...

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